Jason Tesauro of The Middletown Press reports:
As part of its 130th anniversary, Katz’s announced on Tuesday that its first-ever subscription service will start in June…Subscription boxes (from $1,500 for a full year, or $450 for 3 months) are tied to the seasons and feature enough food for 4-6 people, plus Katz schwag. A July Griller Package is heavy on sausages, ‘kraut, mustards, and a Katz’s ballcap for backyard living. The January Warmer Package includes six quarts of three different soups (matzoh ball, split pea, chicken noodle), plus knishes and a sweatshirt. A Sweets Package in May includes babkas, rugelaches, black-and-white cookies, and a chocolate egg cream-scented candle for Mom.
Looks like Katz’s Deli is pulling out all the stops. It’s always fun to see New York institutions, like Katz’s or Juniors, change when they get someone smart, motivated, and young at the helm.
Eater had a great interview a couple of years ago with then-27-year-old Jake Dell, owner of Katz’s. Worth the read if you love $20 piles of pastrami.